The number of people quitting their jobs in the first quarter of 2023 averaged around 3.8 million per month, according to the US Bureau of Labor Statistics.
Understandably, hiring managers are stressed about securing ideal candidates for their strategic objectives. But, with so much competition for quality talent, how do you ensure your recruitment process and employer brand stands out?
This article explores talent acquisition strategies that can help you attract the right people for your organization. By implementing these strategies, you can create more awareness for your employer brand and employee programs.
Attract Talent with an Authentic Employer Brand
As the global economy continues to evolve and competition for top talent intensifies, employers must rethink their talent acquisition strategies to stay ahead of the curve. Companies with an authentic employer brand and strong employee benefits will have the upper hand.
You can take lessons from tech giants like Google and Apple when it comes to sought after employer brands; but there’s plenty of inspiration in successful companies like the productivity tool, Harvest.
Harvest has created a strong employer brand by creating a workplace culture that values autonomy, collaboration and sustainability. With 6% 401K matching, great health benefits, continued education budgets and charitable giving programs, Harvest has become a sought after employer, worldwide.
By cultivating an employee-first culture, your organization can create an appealing employer brand that will attract the right talent pools.
To build on this idea further, your organization should create opportunities for employees to grow within their company. Employees who have room to learn new skills and take on challenges tend to feel more connected with their employer and become more loyal over time.
Employee-first cultures recognize that employees are people inside and outside of their jobs. They recognize this through a myriad of ways.
Some most common workplace benefits being:
- Strong health benefits
- Parental and bereavement policies
- Career growth opportunities
- Team bonding events
- Remote work environments
In addition, your company should focus on providing meaningful rewards that recognize employees’ accomplishments both inside and outside of work – such as flexible hours or additional vacation days – which will keep them engaged and motivated.
Compelling employer brands will result in more workforce creativity, collaboration and productivity.
Once your company has established an authentic employer brand; it’s time to reach future employees.
Utilize Social Media Platforms
Once you’ve built an attractive brand, how can you make sure prospective hires are aware of it?
Utilizing social media platforms is the answer. In fact, Glassdoor states that 79% of job seekers use social media when conducting their job search.
Social media lets you reach targeted audiences with a simple and cost-effective approach. With carefully crafted messages that reflect your employer brand, you can showcase your company’s values and culture, as well as highlight the benefits of working with your team.
You can even use social media to directly engage with potential candidates, providing them with the opportunity to learn more about what makes your organization unique. By leveraging these platforms, you can ensure those interested in joining your team have all the information they need to make an informed decision – one that could benefit both you and them in the long run.
Conclusion
As the competition for talent continues to grow, it’s essential that employers find far-reaching and social-first ways to recruit top candidates in 2023.
Companies must invest in creating an authentic employer brand and use social media platforms to communicate your positive workplace culture to potential candidates and begin relationship building. By doing so, you will be able to attract and hire the most qualified employees for your organization.
My advice? Don’t wait until it’s too late – start implementing these strategies now!
