Email Marketing Manager
YesVideo is the world’s leading service provider in personal video and photo digitization. Their mission is to help people relive, share, and celebrate moments by capturing them for now and for the future. This is an opportunity to join an established and profitable company that continues to innovate. At YesVideo, you can have the best of both worlds: a company with a successful twenty-year track record paired with an entrepreneurial culture.
This is a high impact greenfield role, to help build consumer awareness and conversion to buyers at scale leveraging email, SMS, and social platforms.
Is this You?
- Proven expertise in running acquisition-focused email and SMS campaigns
- Expert Klaviyo user
- Demonstrated success creating testing matrices using standard methodologies (i.e. A/B) across the channel’s trigger points: Subject Line, Content, Landing Pages, Offers
- Strong analytical approach, highly capable in Excel and Google Analytics
- Ability to surface insights, interpret them and turn them into plans
- Comfortable creating reports and presenting results to an internal stakeholder audience
- Strong copywriter with opinions on what makes a good Subject Line and email body message accompanying visual creative
- Quick learner – you’ll use a proprietary platform for certain pieces of “source of truth” data and campaign set-up
- Naturally detail-oriented
- Collaborative – you’ll work closely with our creative team and should be able to easily and clearly articulate design standards and needs for the channel
- Experience with Shopify
- Experience in Social (Organic, Paid)