Open to Remote | Works in timezone PST, CST


Why Join?

Over ten years ago, AppFolio (NASDAQ: APPF) was founded to revolutionize the way property management businesses grow and compete. Today, their end-to-end software solution serves over 20,000 property and legal businesses with easy-to-use, cloud-based products.

AppFolio was ranked by Comparably as Best Outlook 2022, and President/CEO, Jason Randall, has a consistent approval rating of 95% - 100% on Glassdoor. The Marketing Operations team is best-in-class; and hailed as a respected powerhouse to fuel the mighty growth goals ahead for this prop-tech co.

Your Mission:

As Sr. Marketing Automation Specialist, you are working with marketing program owners to plan, create, and execute marketing campaigns across the customer lifecycle. Drive Marketing KPIs, including demand creation and conversion, customer engagement, and retention. Work across a high-growth software business where ABM and data-driven strategies are a given. Expect to master email segmentation, technology implementations, turning insights into new action, and more. Learn from a Marketing Operations team that cultivates top talent and top performance.

You Can Expect To:

  • Build assets in Marketing Automation System, Marketo
  • Manage integrations between martech systems
  • Manage various email campaigns and nurture flows, including implementing designs, content, and testing
  • Manage email marketing and sync calendars to ensure email limits set for prospects and customers are followed and API limits aren’t hit with business systems updates
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends
  • Perform email A/B testing in an effort to continually improve email performance
  • Oversee List build uploads and account creation to drive outbound
  • Work with Marketing Program Managers to help define requirements and manage the ongoing evolution of the Lead/Campaign management, Marketing Automation and other software needed for direct marketing and marketing analytics
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management
  • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact
  • Manage lead scoring/ account engagement scoring models
  • Monitor and maintain data quality within the marketing database
  • Assist with evaluating new technologies and add-on applications to improve and optimize marketing team performance
  • Lead and manage technology outages cross functionally to ensure downtime is minimized
  • Plan and drive team trainings to improve skills for all team members
  • Help support onboarding of new team members through 1:1 meetings, documentation and mentoring
  • Support team questions on program builds and process
  • QA program builds

Is This You?

  • BA/BS or equivalent working experience - Marketo Certified and SFDC Admin Certified (strong preferred)
  • 3+ years of marketing automation in an enterprise or large-scale organization
  • Proficiency in martech integrations, workflows and optimization of workflow and lead flows
  • Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation
  • Excellent understanding of RCA Marketo reporting and how to build reports teams need to see
  • Deep knowledge of Salesforce, SFDC objects, & reporting
  • Delivery in Sprints with precision, accuracy, and alignment with teams
  • Reporting and analytics is second nature - excel or visualizations like tableau are ‘the norm’
  • Excellent writer and communicator (in both written and verbal form)
  • You love to learn. Infinitely curious with a structured approach to staying ‘ahead’ of the ever-changing marketing ops tools and tactics
  • You can’t help but crave efficiency and simplicity - and you make it happen wherever you can
  • You care about culture and relational value at work - candid, positive, collaborative approach to your work
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