The Impact

targeted approach.

industry insights.

long-term plays.

teams that scale.

Cassie Rosengren

Cassie co-founded Digital Knack to inject her expertise of people, technology and marketing into a business where she could define success based on her ability to help others prosper. She builds teams, employer brands and talent acquisition strategies for her clients. A marketing and communications professional by trade, Cassie crafts recruiting campaigns that engage the candidate as the customer to cut through the noise in the marketplace and reach the top performers.

Fun Facts | Cassie

  • If she’s not in the US, she’s probably in Wegbe, Ghana working with Happy Kids Foundation, a locally-rooted NGO she stumbled into and fell in love with.
  • Cassie had to wear an eye patch for most of 3rd grade – a rope snapped intro her right eye, but alas, it healed 20/20!
  • Yoga is her alone time, get calm time, and work it all out time.

Marcia Needels

Before co-founding Digital Knack, Marcia led recruiting for a major digital media company. She found herself in a booming industry immersed in a culture of entrepreneurship and innovation. For 5+ years, Marcia delivered hundreds of candidates that matched on paper and aligned with culture and business strategy. It was clear that Marcia found her knack, so to speak. Being selective about the companies she represents enables her to be passionate about the client employer brands while attracting the right talent.

Fun Facts | Marcia

  • Marcia is a Swiss Miss by virtue of boarding school in Switzerland. She raced special slalom in the alps as a child.
  • Marcia’s first job was selling computers door to door in Denver, CO. She happened to knock on a recruiting firm’s door. Instead of selling them a computer, they recruited her to work for them and she never looked back.
  • Early mornings she can be found running after her huskies in the hills near her Southern California home.

Gabrielle Zetino

Associate Consultant
Gabby first joined Digital Knack while attending Loyola Marymount University through their Apprenticeship Program. Currently, Gabby serves as an Associate Consultant, ensuring that clients and candidates are informed and empowered to make the best hiring decision. With a degree in Psychology, Gabby has a scientific and research-backed view on what drives human behavior. When engaged in a talent search, she starts with research around the client and client industries, roles, and target candidates of Digital Knack’s clients. As a full-cycle recruiter, Gabby supports sourcing to outreach, interview to onboard.

Fun Facts | Gabrielle

  • If I have headphones in, I’m probably listening to the Hamilton Soundtrack or a podcast.
  • She has the Cub Scout promise and motto memorized after 10+ years in scouting due to her two brothers and Dad.
  • She can be found wandering through aisles at used bookstores, record stores and massive Whole Foods.

Melanie Dabu

Director Technical Recruiting (Consultant)
Melanie’s well-stocked spice rack of recruiting experience is matched only by her healthy supply of food, wine and SciFi trivia. Bearing happy scars from leading recruitment within Executive Search, entertainment conglomerates, high-growth startups and midsize tech companies, Melanie believes in serving-up a “right-sized” approach. If she ever goes missing, she’s likely to be where the engineers are or in the kitchen, in pursuit of what makes her brain – and tummy – happy and healthy.

Fun Facts | Melanie

  • I'm freaked out by static shock, latex balloons and clowns. As a child, my TV time was ruled by Sesame Street, Star Trek and WWF. It explains a lot.
  • Parallelograms that don’t have 90 degree-angled corners make me uneasy. They’re just wrong.
  • I believe in parallel universes. There’s got to be one out there where ALL chocolate is good for you.

Lindsay Paulson

Salesforce & Workflow Manager
Lindsay serves as Digital Knack’s resident Salesforce expert and use digital technology to enable a more connected and informed business. She helps to serve up the data insights that showcase business performance, recruiting analytics, and the infrastructure that allows Digital Knack to provide client and candidate support in an impactful, current and actionable manner. Her ability to identify and maximize people analytics, workflow management, automation and integrations allows Digital Knack to maintain their Kaizen approach of continuous improvement.

Fun Facts | Lindsay

  • A sports nut since youth, her notebooks were full of baseball, basketball and hockey statistics.
  • Lindsay was a ballerina as a kid and went on to instruct + perform in local circus arts scene (and teach children’s yoga).
  • Lindsay was a bit of a late bloomer to the world of tech, sparked when her daughter began coding at age 7. Two years later, and her daughter is now building her own website from scratch via JavaScript.

Sara Ledbetter

Talent Specialist
As a Talent Specialist for Digital Knack, Sara powers strategic sourcing to target, engage and evaluate aligned talent. Leveraging two years of recruiting experience, Sara thrives in fast-paced environments that require quick comprehension of company business goals, and how future hires can power impact. A tri-modal thinker, Sara applies critical thinking in a social, structural and analytical manner. Sara earned a degree in Psychology from Loyola Marymount University and spent three years as a Research Assistant for LMU professor, Dr. Máire Ford, Ph.D., aiding in planning and executing studies related to interpersonal relationships. Passionate about empowering people and genuine human connection, Sara’s career in recruiting puts her at the intersection of people, purpose and impact.

Fun Facts | Sara

  • I absolutely hate roller coasters! Free falling is the most horrible feeling on earth. I will not change my mind on this. Another thing I hate is cockroaches. But I love spiders.
  • My favorite thing to do is make people laugh. I will do almost anything to get someone to smile or giggle if they are blue. Some early inspirations include the Amanda Show and Spongebob.
  • I love animals. This is sometimes an issue, because my roommate works at an animal hospital and brings dogs home every once in awhile and I want to keep all of them. The last one who visited never left. Whoops!